Marketing planning Essay Example | Topics and Well Written Essays - 2500 words - 1

Marketing planning - Essay Example In the recent past, the notion of marketing planning has changed from various perspectives (Hatton 12). Companies nowadays put in strong efforts to identify the problems of market and formulate a strategy only on that basis. In the similar way, the technique of promotion has undergone drastic changes. There have been evident changes in the strategies of selling as well. Considering the scenario of the market, aggressive and push selling are being are being actively pursued by the companies. P&G created an artificial demand in the market for their product Surf Excel, which clearly exemplifies an innovative marketing technique. Another evident change is the increased stress on the consumer needs and ‘go to market’ approach. In the meantime, future planning has been also considered important by the marketers. However, the ability of an organization to predict its future marketing activity depends upon the level of competence. In addition, their ability to adapt to a particu lar situation also acts as a decisive factor. This is because the future is uncertain and it is impossible to predict the situation of market 2-3 years down the line. The marketing planning of an organization helps in identifying the most appropriate direction a company should move, while operating in the market. Furthermore, a well defined marketing plan allows a firm to accurately define the tasks and responsibilities and also provide better insights to the market and economy. Hence, it is apparent that with a better marketing plan, a company will be able to save resources as well as time. Therefore it can be affirmed that marketing planning is essential in the strategic planning process of a firm (McDonald 1-10). This study aims to create a marketing plan for a product/company by analysing the market situation of the chosen firm. The company chosen in this aspect is Vodafone UK and the product for which the marketing plan will be developed is their telecommunication services. The refore, a brief overview of the chosen company is presented below. Vodafone: A Brief Overview Vodafone Group plc, commonly known as Vodafone is a telecommunication company based in UK. The company offers telecommunication services and other related services to both end customers and business customers. The company initiated its business venture in the year 1991 in the city of Newbury, Berkshire, United Kingdom. However, at present the company is headquartered in London, UK. In terms of the overall revenue as well as the number of subscribers, the company is presently ranked in the second position. The company is only behind China Mobile, which is the largest telecommunication company of the world. The company presently operates in 30 countries of the world. In addition, it also carries out operation in 40 other countries with partner networks. The company employs around 86,400 people across the globe. One of the positive aspects of the company is that despite being a telecommunicati on firm, the company has a diversified product line. For example, Vodafone offers telecommunication services, internet services, DTH services and also sells different enterprise system solutions. Additionally, the

Self Analysis Essay Example | Topics and Well Written Essays - 750 words

Self Analysis - Essay Example One of these characteristics is being adaptable. I consider myself adaptable because I appreciate the little things around me and it is easy for me to make friends wherever I go. I am not such a difficult person to deal with. Although I can argue for what I believe in, I would not want to offend anybody with my words, much more hurt people with my gestures. Overall, I consider myself as a peaceful individual who is open to opportunities and friends. Exploring the second window gives me a thrill. I always want to know what others think of me and as I expected, I got the pleasure to know that the people around me appreciate what I am to them. Like what I thought, they consider me amiable and calm, qualities that I always wanted to project. Surprisingly, I got the comment that I am logical, serious, and shy. On being logical, I guess other people found me peace-loving that is why they call me logical. I make it a habit not to argue with anyone especially if things are not that serious. On one hand, the term logical may apply to me because I do not argue with anyone; on the other hand, it may be vague because I prefer to keep my thoughts to myself. As regards being serious and shy, I admit that these are some qualities that I would like to change. Being serious and shy may not be a real problem but being overly serious and shy could establish walls with other people. Learning about this impression makes me rethink of ways on how to be more lax and funny. Among the four windows, the third one is the most revealing. This window allows me to reflect on my negative side, which is unknown to others. Actually, some people may find the content of my third window as non-detrimental to my personality. Nevertheless, I find it quite a flaw, which I have to deal with squarely. For this window, I wrote that I am puzzled by the world, quite confused with what I should believe in. I wonder if God is real, if He really existed, why people have to suffer despite His existence,

The house we live in Term Paper Example | Topics and Well Written Essays - 500 words

The house we live in - Term Paper Example Nevertheless, this is not the case as non-whites get fewer benefits although they may have worked harder than whites may. This form of treatment is present in most societal settings such as housing, customs, and even in courts. It is heartbreaking to find out that non-whites are not favored even by the government. This is because they are even denied citizenships for the mere fact that they are non-whites. At one point, a court had determined that the definition of whiteness depends on the comprehension of the white man. This implies that even the courts are giving the white man an opportunity to discriminate the non-whites since the white man would have the power to determine who is white and who deserves certain favors. This is happening even in employment places where whites are allocated the most prestigious positions although they may have lower qualifications as other non-whites. This is a form of modern day slavery where certain individuals are slaves in free countries. These behaviors happen especially in the countries that pledge fair treatment to noncitizens. This implies that racism and discrimination on grounds of skin color is an indication of hypocrisy. Personally, I do not think that race should ever be considered when offering citizenships or when giving out any opportunity. This is because all people are equal and should be treated as such. This behavior of race-based favors brings additional problems such as inequality in the society. For instance, when comparing white and black families, one can note the huge differences beginning with both groups’ net worth. According to the documentary, the net worth of an average white family is at least eight times higher as compared to the black family. In the same way, the houses being sold in white dominated areas cost a lot more than those in black or even Hispanic neighborhoods. This and other differences do not translate to higher performances by

Special Education Essay Example | Topics and Well Written Essays - 1500 words

Special Education - Essay Example Again, the paper looks at the modern technologies that are used in the elementary adult education. And lastly, controversial issues surrounding adult education are discussed. ADULT EDUCATION The main purpose of any form of education is to enlighten the learners and to equip them with the necessary skills and knowledge to overcome many life challenges. And since it is not possible to have knowledge of everything, education therefore is a lifelong process; we spend all our life learning, whether formally or informally (Lindeman, 1926). Education is one, therefore, in terms of its goals and aims. However, education can be classified in terms of the category of learners (age of the learners) who undertake it, and in this classification we have, early childhood education, elementary education, middle School education, High school education, and adult education. This paper deals with adult education, focusing specifically on elementary adult education. It investigates the historical develo pment of adult elementary education and the current legislation that shapes it, the paper goes on to discuss many other pertinent issues on adult education in the contemporary world. ... Adult elementary education has a long history. In formal setting, adult elementary education in Western world was pioneered by Reverend B Morgans, Vicar of Trelach near Monmouth in 1754 (Hudson, J. W., 1851). After realizing that many adults in his congregation could hardly read the scriptures, Rev. Morgans decided to do something for them. He therefore started special classes for the illiterate adults in his congregation. In these classes, the adults were taught elementary reading and writing skills. And to his surprise, as time went on, many more illiterate adults volunteered to join his classes. All the participants benefited greatly from the classes and from then henceforth, the programme of adult education continued in his parish. In 1811, Reverend T. Charles, B.A, established a school in Great Britain at Bala, in Merionethshire. This school was dedicated exclusively for the education of the adults. And just like Morgans school in Wales, some time back, the main intention of sta rting this school was to help the old illiterate members of the congregation to read the bible. Rev. Charles’s enterprise turned out to be a big success for many adults enrolled in his schools from all over Wales. The school became famous in Wales, and many more such Schools were opened in Wales to help many illiterate adults who had desire to read. And by 1813, there were adult schools established as far as in Bristol. These schools were started by the lay people and not the clergy men/women. From 1813- 1818, adult elementary schools spread all over European countries, and by around 1819, adult elementary schools had been established in the USA. Later, during the colonization period, the Europeans established elementary adult

Core Assessment Social Inequality Term Paper Example | Topics and Well Written Essays - 2500 words

Core Assessment Social Inequality - Term Paper Example In the above context, Mayer quotes Arthur Stinchcombe (1987) about demographic explanations and emphasizes the importance of historical changes. However, there is no dispute that the society in which one is born is the basic reason for the inequality an individual faces in his lifetime. The next aspect is regarding demographical differences that decide the formations in society. In addition to that the internal temporal ordering of individuals guided by race, class, social status, age and gender also play an important role in deciding the social inequality. Regarding life course and social inequality it is important to consider the institutional configurations in a society. In the above context it is important to observe the personality development and social conditions that affect social inequality and its affect on course of life. Hence, one can understand that the close link between psychological and socio-psychological, social and historical perspectives need focus while analyzin g and discussing the affect of social inequality in an individual's life. The affect of social inequality in making one gaining advantage or disadvantage due to the allocation of power due to the different aspects mentioned above is important in the analysis of this paper (Karl Ulrich Mayer, 2008). The social class and family structure are interconnected as the last fifty years witnessed the changes in household and family structure. ... is context Annemette Sorenson, (2008) quotes Lestaeghe (1995) about profound changes in economic foundations of marriage and gender relations that pave the way for inequality between contemporary individuals. As a family members share resources intra-generationally as well as across the generations, the influence of family on the members is decides their behavior in the society and the inequality in life course. In this context, the class position can be estimated by the position of male head of the household and when the single parent families began to rise, the family head definition itself has been changed. However, when married women's employment has been common, the financial status of the family decided the status and class of an individual. In the above mentioned situation, the social mobility of women decided the class of children in society. However, the experiences of children state that the class position also depends on designation and financial status of parents. However , in the above context, if the parents take divorce, the resultant life affects the class of the child and it is a major challenge to face social inequality thus arises. After that the economic and social conditions arise from the point of fact that the family being and economic and social unit. Hence, class boundaries decide the economic and social status of an individual. However, if the family's class position depends on designation of husband and wife, the social mobility decides the classification. Hence, social mobility as well as the designations of working husband and wife and the financial status irrespective of work status of women decides the class of a person in the society. Though the social mobility due to women empowerment decides the class of a family, the class of family

Direct Manipulation Assignment Example | Topics and Well Written Essays - 1000 words

Direct Manipulation - Assignment Example Video game is one of the best applications where the techniques of direct manipulation are very successful. At the present, the use of video games is increasing because of its entertainment and easy to recognize operations. In fact, people are able to build a variety of skills by playing video games. Additionally, the physical gestures of video games are straightforward and mistakes can be easily corrected depending on their severity; therefore error messages are needless. Similarly, these standards can also be implemented to office automation and personal computing and other arrangements (Huang, Miwa, & Cayabyab, 2013; Hundhausen, Farley, & Brown, 2009). The research has shown that the principles of direct manipulation can be used in video game controls for example game users always want to use games that are easy to use, system with better availability of feedback and much easier to learn than use. In addition, the principles of direct manipulation can also be employed for differing ones that lead to certainty as well as sense of control that system user needs much more. Moreover, another example of principles of direct manipulation is to have simple and intuitive action specification in video games (Sanderson, 1998; Shneiderman, Direct Manipulation A Step Beyond Programming Languages, 1983; Shneiderman, Direct Manipulation for Comprehensible, Predictable and Controllable User Interfaces, 1997). Interface design is believed to be one of the most difficult aspects of game development for that reason that it requires transferring huge data and instructions to the player as well as there is small screen space which has to be utilized for completing all these tasks that to do it. Hence, when the interface is less effectively designed, a good game idea can be minimized to an annoying user experience (Dev Mag, 2011). It is an admitted fact that with the passage of time and advancement of technology the real life applications are becoming easy to

Egypt Rome and ancient China Essay Example | Topics and Well Written Essays - 250 words

Egypt Rome and ancient China - Essay Example The first light of Chinese human progress uncovered itself 7,000 to 8,000 years back, as showed by the remnants of the Daxi Culture in Sichuan and Hubei regions, the the Majiapang Culture in Jiangsu and Zhejiang territories, the Hemudu Culture in eastern Zhejiang and the Yangshuo Culture along the center spans of the Yellow River and its principal tributaries. As stated by legend, the primitive tribes that possessed the center and upper spans of the Yellow River were bound together into two effective tribes under the Yellow Emperor and Fiery Emperor and started their push southward 5,000 years back. After years of warfare, they prevailed over the Sanmiao and Jiuli tribes dynamic in south China under the administration of Chi You. A piece of the crushed tribe was fused into the tribes under the Yellow and Fiery rulers to turn into apart a piece of the Han individuals, which denoted the start of the Chinese country. Roman civilization The ancient Rome was an empire built by the Romans who acquired this by conquering most countries. The empire spread from Rome to other parts of Europe as well as Africa. The Romans followed a thriving civilization that developed from the Italian Peninsula in the early 8th century. The Roman civilization grew from monarchy to an aristocratic empire; still in the present times the influence attributed to the Romans still exists. The Romans had the distinct history that got insight from their present and future which was similarly embraced (Leakey 56).